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Case study / Indian Nex Energy
Bringing a biofuel and EV dealership model to a market that had never seen one.
Website and AI-driven performance marketing — built and run solo.
Visit indiannexenergy.com
Snapshot
Thousands
Leads generated per month
Minimum
Cost per click achieved
Tamil Nadu
New market entry
Biofuel + EV dealership recruitment
AI-produced
Video ad creative
Script to screen, no shoot
Solo-built
Website & funnel
Concept to launch, with Claude
Ongoing
Dealer recruitment
Continuous campaign optimisation
The challenge
The problem wasn't one new category.
It was two.
Indian Nex Energy needed to recruit dealers for a combined biofuel-and-EV model in Tamil Nadu — a state where neither category had an established local playbook. Prospective dealers weren't just weighing one unfamiliar fuel; they were weighing two unfamiliar product lines from a company they didn't know yet, in a market no competitor had already de-risked.
The job wasn't just "explain the product."
It was making a two-category, first-in-market dealership offer feel as low-risk as investing in something already proven.
What I built
What I built for Indian Nex Energy
Website and AI-driven performance marketing — built and run solo.
Website
- Built the dealership recruitment site end-to-end with Claude, concept to launch.
- Positioned around the combined biofuel + EV opportunity for Tamil Nadu specifically.
Performance Marketing & AI Video Creative
- Produced AI-generated video ad creative for dealership recruitment — no shoot, no traditional production.
- Ran performance campaigns generating thousands of leads per month, at minimum cost per click.
The results
The results for Indian Nex Energy
One state, two new product categories — building trust from zero.
Where the dealership network stands today
Dealer recruitment live and ongoing across Tamil Nadu
A combined biofuel + EV offer — a first for the region
Lead generation
- Thousands of leads generated per month
- Minimum cost per click held across campaigns
AI video creative
- Every ad script-to-screen with AI — no shoot, no traditional production
- Consistent creative output without a video team
Website & positioning
- Built and launched solo with Claude, concept to live site
- Positioned as a combined biofuel + EV dealership opportunity
Want results like this for your brand?
Website, ads, AI video creative, SEO/GEO — built and run end-to-end.